Perry:
I have bought yours and others info on how to make money
with Google Adwords. I have spent hundreds and hundreds of dollars on all kind
of products that supposed to show how to make money with Google Adwords. I have
followed thru on all the products, but in the end, they all did the same,
nothing.
My family lost our beautiful daughter very suddenly and
unexpected. She was only 31 years young. Since her loss, I have been trying to
make a living with Google Adwords, but with no luck.
I know you are referred to as a Adwords expert. I have about
come to the conclusion that the only ones who are making money are the ones
selling these plans. I was told by another very successful internet marketer to
contact you.
My family owns and runs a retail music store and have been
for over 34 years. Since our daughter’s death, I have been trying to use Google
Adwords to make money so I can find more time to spend with my family.
Family is so important. Can you make any suggestions as to
what I can do to get started making money with Adwords? I look forward to
hearing from you.
Sam L
Dear Sam:
First I want to express my condolences to you and your
family. There is nothing more unthinkable to a parent than to lose a child. I’m
sorry this has happened to you.
Before I get into specific advice, a couple of thoughts
about your situation. I could be totally off on this so you’ll need to judge
for yourself and decide if my advice makes sense for you.
Because of recent tragedies, you have all this pent up
energy and frustration and that needs somewhere to go. If pouring that energy
into an online business is the channel for you, then more power to you.
I want you to be careful to not go into this and swing
wildly at different things out of sadness, frustration and RAGE. Your energy
needs to be channeled and harnessed in a definite direction.
People do this in all kinds of ways, by the way. MANY times
people embark on the entrepreneurial journey as a reaction to some wound or bad
event. Often it’s a desire to ESCAPE by whatever means possible.
I remember one guy who came to an event whose turning point
had been a debilitating car accident. It seemed like that wound had become part
of his identity, I think in an unhealthy way.
You don’t want life’s tragedies to set you adrift in some
random direction. There is great energy here but just like exploding gasoline
it needs to be harnessed. Gasoline exploding in a car engine pushes the
cylinders down and moves your forward. Gasoline exploding at a storefront in
Tehran just kills people.
It would be good if you can find someone who can talk this
out with you (a counselor would be a GREAT thing for you right now) – and a
couple of close friends. And: I encourage you to find someone who has a
successful online business who can track your progress. Just talking this stuff
out with other people can help a LOT.
Now to the business part of your question:
Understand that AdWords is not itself a business. It is for
Google, but for you it’s an advertising medium. Google did not design AdWords
to be the Great Refuge for everybody who hates their job. Google designed
AdWords to deliver the very best commercial offerings to people who search
Google.
You must directly acknowledge going into this that Google
doesn’t owe you a thing. I can only imagine some gal in Google’s AdWords
department who just put down the phone this morning, rolling her eyes, saying
to her co-worker, “Just got done talking to Stupid Bloke #1,531 who thinks
Google owes him 2 square inches on the world’s biggest search engine just cuz
he’s got room on his credit card.”
Thus your #1 job right now is to pick some niche in the
world where you can deliver some product, service, or information that’s truly
worthwhile. You may experiment with 5 or 10 or 20 different things at once, but
you’re looking for a place where you can stake your claim. You MUST find a
Unique Selling Proposition. That is the golden key to all of this.
You need to find or create something that DESERVES to occupy
space on Google. The fundamental question you must ask yourself is, “What can I
GIVE to the world that has great value, so that I will truly DESERVE to paid
for it?” Any lower aspiration than that falls short.
My advice to ANYONE like you who is casting about – and
frankly to everyone who’s making less than $25,000/year online – is to scour my
blog post “Memo to a Pink Koolaid Drinker”. Read through it carefully and do
EVERY exercise.
This applies whether you’re doing affiliate marketing,
building your own micro-empire or finding clients to consult. Your success zone
is wherever a genuine desire in some market intersects with your unique
abilities and passions.
Again I express my condolences to you and your family, and
my prayers and best wishes for re-inventing yourself and your career as you
heal.
Perry Marshall
Source: http://www.perrymarshall.com/2130/how-to-make-money-with-google-adwords/